Why We Made This

This started with a Snapchat reel.

Someone half-joking, half-serious, asking why nobody had figured out how to put protein in a margarita. We couldn't let it go. Between the two of us — Alison loves a good margarita, and I don't drink, so a good mocktail is exactly my speed — it turned out to be a pretty perfect match.

We've spent our years in the hospitality industry — costing recipes, running kitchens, figuring out how to make things at scale that actually taste right. So we started testing, right at our kitchen table — whey protein, lime juice powder, agave, trying to build something that still tastes like the real thing, whether there's tequila in it or not.

Before we asked anyone to buy anything, we asked a simpler question: does anyone actually want this? We put together a video, a small offer, and put it in front of strangers on the internet. Within days, over a hundred people signed up to be first in line — not because we had a product to sell them yet, but because the idea itself struck a chord.

That told us what we needed to know. Now we're doing the harder part: getting the recipe right.

ProMarg is a protein margarita mix — real lime, agave, 20 grams of protein per packet, no shortcuts on taste. Shake it with tequila, or skip it entirely. Either way, it's still a margarita.

We're building this together, one batch at a time, for the people who believed in it before we'd even made a drop.